Hundreds of articles, each filled with pearls of wisdom straight from Ruth Klein’s high ticket programs, best-selling books and international speeches for business branding, relevant marketing, and writing, marketing and monetizing your book in easy bite size pieces.

What is a brand influencer?

It’s confusing to a lot of people, because the word ‘influencer’ is being bantered around a lot as a catchphrase these days! It is important to understand the distinction between the types of influencers so that you can best harness your power and influence, and stay on top of what’s going on in the world…

Has your business slowed or stopped ticking?

Seemingly out of nowhere today, I thought I need to call a watch craftsman to fix two clocks; one is a grandfather clock and one is a beautiful European masterpiece clock. In almost the same instance, I realized that both have not been ticking for years! Yes, years! And then, when I realized that they…

Are you “giving up” or “surrendering” to your business?

What is the difference between “giving up” and “surrendering” to new possibilities for your business? I had the most interesting conversation with a friend the other day. He was talking about “surrendering” to what happens in life and how that is so different than giving up. Immediately, I thought of entrepreneurs who have given up…

What is Your Intention for Your Business Brand?

A big part of your Business Brand is the experience that your clients have before working with you, while working with you and after working with you. It is the experience that they enjoy and it is important for that experience to be consistent each time you have a “touch point” with them, ie. newsletters,…

Is it Time to Refresh Your Spirit?

I had a most interesting thought yesterday: “I need to take three weeks off and refresh my Spirit.” Wow! What does that even mean? At first, I was really confused by this “intuitive hit.” After all, I didn’t feel like “escaping” for a few weeks from everything that I have going on. In fact, I…

Are you Living on Purpose?

I’ve been a little “pushed” for time in the last two days. This is what happens when I have two trips planned within a few days of each other. I just came back from NY for the Book Expo and the trip was one of the most productive and fun trips to NY in a…

Act “As If”

Is it time, yet, for you to create the story of your life that you want…regardless of your thoughts and beliefs that tell you differently? What you believe has a major impact on your experiences. In my new book, Generation Why Not®? I continue to see how this Generation moves forward towards their goals, in…

What is a Book Brand?

Down and dirty, a Book Brand is one that is consistent with who you are, your story, your experiences up until now, the pivotal moments in your life and how you and your story are different…so that your readers are motivated to read your book. One of the most confusing aspects of being an author…

Bees and a Hummingbird…a Natural Eco-System

On my walk the other morning, I stopped at these gorgeous purple plants and saw bees swarming through them, plus one beautiful hummingbird. I thought, what a beautiful and natural eco-system. Both species are enjoying nature’s delight, and using them for different purposes. And, everyone is getting along harmoniously. Then, my thoughts went to Time…how…

Who Needs a Brand? Everyone, including Cities

I love everything about Branding. People have often asked me why I am such a “Branding Geek” and all I can say is that every business, product and even city has a Brand. It may not be the one that represents who you are, tells your story well, or attracts the people/buyers/readers/followers that you desire….

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