Hundreds of articles, each filled with pearls of wisdom straight from Ruth Klein’s high ticket programs, best-selling books and international speeches for business branding, relevant marketing, and writing, marketing and monetizing your book in easy bite size pieces.
Expert Celebrity Brand: The 3 Foundational Building Blocks
What is an “Expert Celebrity” brand and why is it important to build one? Expert means your unique expertise, knowledge, experiences, & education – the “meat” of your business. Celebrity means influence – your ability to lead and influence people, because they trust you & your input as an expert. An “Expert Celebrity” brand drives…Read More
Has your business slowed or stopped ticking?
Seemingly out of nowhere today, I thought I need to call a watch craftsman to fix two clocks; one is a grandfather clock and one is a beautiful European masterpiece clock. In almost the same instance, I realized that both have not been ticking for years! Yes, years! And then, when I realized that they…Read More
Are you “giving up” or “surrendering” to your business?
What is the difference between “giving up” and “surrendering” to new possibilities for your business? I had the most interesting conversation with a friend the other day. He was talking about “surrendering” to what happens in life and how that is so different than giving up. Immediately, I thought of entrepreneurs who have given up…Read More
What is Your Intention for Your Business Brand?
A big part of your Business Brand is the experience that your clients have before working with you, while working with you and after working with you. It is the experience that they enjoy and it is important for that experience to be consistent each time you have a “touch point” with them, ie. newsletters,…Read More
Bees and a Hummingbird…a Natural Eco-System
On my walk the other morning, I stopped at these gorgeous purple plants and saw bees swarming through them, plus one beautiful hummingbird. I thought, what a beautiful and natural eco-system. Both species are enjoying nature’s delight, and using them for different purposes. And, everyone is getting along harmoniously. Then, my thoughts went to Time…how…Read More
Who Needs a Brand? Everyone, including Cities
I love everything about Branding. People have often asked me why I am such a “Branding Geek” and all I can say is that every business, product and even city has a Brand. It may not be the one that represents who you are, tells your story well, or attracts the people/buyers/readers/followers that you desire….Read More
When Intuition Knocks…See Who’s There
This year, so far has been a different, yet wonderful experience for me. I find that something is trying to erupt…come out…and up until yesterday, I couldn’t put my finger on it. Actually, I don’t know if I put my finger on any one thing…all I know is that a lot has been bubbling up….Read More