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What's on Ruth's mind?

Hundreds of articles, each filled with pearls of wisdom straight from Ruth Klein’s high ticket programs, best-selling books and international speeches for business branding, relevant marketing, and writing, marketing and monetizing your book in easy bite size pieces.

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Wrapping Up the Year with Consistent Follow-Up: The Key to a Stress-Free 2025

It’s time to wrap the gifts and tie then with a bow…or pretty string….or a gift bag. The truth is, in an ideal world, this would be the time when we tie up all the loose ends, evaluate our business strategies, and reflect on how well our communications have worked. And now, as the year…

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The Hidden Treasure in Follow-Up

I’ll admit it—there was a time when follow-up was the last thing on my mind. I was busy, juggling the daily demands of running a business, working with clients, and brainstorming new ideas. Like many, I told myself I didn’t have the time. But the truth was, I didn’t make the time. One day, as I looked…

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Does Anyone Work Here? The Hidden Cost & Missed Income of Being Invisible to Clients

Does anyone work here? That’s exactly what I shouted as I walked into an Office Depot in San Jose, California. The silence was deafening. No one answered. I didn’t see anyone except for one guy in a red vest buried in the back, working the printing station. That was it. The eerie emptiness of the…

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A Fresh Perspective on “Holiday” Savings: Your Signature Sale

Were you anticipating purchasing products and services for home, Christmas, or any other reason the Friday and Monday after Thanksgiving? You and millions of others! 🙂 Here’s a thought, since my brain is always working on overdrive for marketing strategies for my clients, followers, and myself. So here’s the deal (did you see how I just did…

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Putting Heart Back in the Hustle: Writing a Love Letter to Your Business

In the hustle and bustle of running a business, it’s easy to get caught up in the daily grind—meeting deadlines, juggling clients, and staying ahead of the competition. Amid all this, it’s crucial to pause, reflect, and reconnect with the heart of your business. One powerful way to do this is by writing a love…

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The Holiday Paradox in Business: Why the Holidays Are Your Secret Weapon

As the holiday season approaches, how many times have you heard yourself thinking, “Why should I bother people now? No one’s interested in my services until after the holidays.” It’s a familiar refrain, especially for those of us outside of retail. But what if that assumption is a trap? What if the holidays actually present…

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Brand Visibility: The New Currency for Business Success

As I drive along Montana Avenue in Santa Monica, I must pass by dozens of times each month, glancing at familiar storefronts that line the street. But recently, something new caught my eye—a soft, glowing sign in cursive, lit even during the day. It read, “The Tailor is in.” I was instantly intrigued. Why now, after…

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Maximizing Post-Conference Momentum: A Key to Business Success

Wow, what an exhilarating experience! I’ve just come off of two fantastic conferences, each filled with invaluable information, meaningful networking, and so many “a-ha” moments to bring back and implement in my business.  But here’s the fascinating part that dawned on me this morning: the stark difference in post-conference follow-up practices between these two groups…

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Conquering Your Comfort Zone: How Stepping Out Leads to Growth and Connection

Last week, I had the privilege of attending two conferences, each bringing together over 200 high-level business founders, investors, and entrepreneurs. During both events, I had moments where my “comfort zone” tried to take over. Here’s what happened: On the last morning of one of the conferences, I found myself thinking, “I just don’t feel…

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Seeds of Choices: Cultivating a Life of Intentional Growth

Recently, I attended a sermon that left a profound impact on me. The message revolved around the concept of the “seed of choices.” Something about that idea struck a deep chord. I found myself reflecting on how our choices are like seeds, each holding the potential to shape our lives in unique ways. But, like…

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"Ruth showed us how creating a great brand is a matter of knowing both where and how to look for hidden truths, unmet customer needs and concealed opportunities."

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