Hundreds of articles, each filled with pearls of wisdom straight from Ruth Klein’s high ticket programs, best-selling books and international speeches for business branding, relevant marketing, and writing, marketing and monetizing your book in easy bite size pieces.
Expert Celebrity Brand: The 3 Foundational Building Blocks
What is an “Expert Celebrity” brand and why is it important to build one? Expert means your unique expertise, knowledge, experiences, & education – the “meat” of your business. Celebrity means influence – your ability to lead and influence people, because they trust you & your input as an expert. An “Expert Celebrity” brand drives…Read More
Are you Marketing READY or Marketing WILLING?
There’s a big difference between being ready and being willing. I’ve found, through decades of working with my clients, CEOs and entrepreneurs, that most are definitely ready to do marketing, they’re ready to re-brand, or tweak their brand, and they’re ready to do it. That being said, in many cases, they’re not willing. If you’re…Read More
What is a brand influencer?
It’s confusing to a lot of people, because the word ‘influencer’ is being bantered around a lot as a catchphrase these days! It is important to understand the distinction between the types of influencers so that you can best harness your power and influence, and stay on top of what’s going on in the world…Read More
What is Your Intention for Your Business Brand?
A big part of your Business Brand is the experience that your clients have before working with you, while working with you and after working with you. It is the experience that they enjoy and it is important for that experience to be consistent each time you have a “touch point” with them, ie. newsletters,…Read More
What is a Book Brand?
Down and dirty, a Book Brand is one that is consistent with who you are, your story, your experiences up until now, the pivotal moments in your life and how you and your story are different…so that your readers are motivated to read your book. One of the most confusing aspects of being an author…Read More
Who Needs a Brand? Everyone, including Cities
I love everything about Branding. People have often asked me why I am such a “Branding Geek” and all I can say is that every business, product and even city has a Brand. It may not be the one that represents who you are, tells your story well, or attracts the people/buyers/readers/followers that you desire….Read More
A clear, consistent author brand can make the difference between writing as an amateur & writing as a professional with a career. #RuthKlein http://bit.ly/1HPVxaRRead More