Hundreds of articles, each filled with pearls of wisdom straight from Ruth Klein’s high ticket programs, best-selling books and international speeches for business branding, relevant marketing, and writing, marketing and monetizing your book in easy bite size pieces.
Expert Celebrity Brand: The 3 Foundational Building Blocks
What is an “Expert Celebrity” brand and why is it important to build one? Expert means your unique expertise, knowledge, experiences, & education – the “meat” of your business. Celebrity means influence – your ability to lead and influence people, because they trust you & your input as an expert. An “Expert Celebrity” brand drives…
Read MoreI love brilliant marketing when I see it!
I was taking a nice long morning “power walk” and ended it with a healthy drink from Whole Foods. I saw this large flyer outside their store along the walkway promoting a Cheese Night. You may be wondering why I think this is brilliant marketing? Because it hits several emotional & mental touch-points for their…
Read MoreChoose the Red Carpet VIP Experience for Fast and Dramatic Shifts
If you’re one of the first 20 people to claim a spot, you’ll get the added bonus of attending a private cocktail reception at my home the night before the event begins. (I’ll even send a car and driver to pick you up at your hotel!) Get full details here… When you opt for the…
Read MoreHow to Establish Your Celebrity Status Brand
A celebrity is often seen as someone of value: someone with fame, influence, importance and financial prosperity. Before the plethora of social media websites, celebrity status was often reserved for those acting in the spotlight, for example, the people who appeared on our television screen night after night — the actors, television hosts, sports stars…
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