A Fresh Perspective on “Holiday” Savings: Your Signature Sale
Were you anticipating purchasing products and services for home, Christmas, or any other reason the Friday and Monday after Thanksgiving?
You and millions of others! 🙂
Here’s a thought, since my brain is always working on overdrive for marketing strategies for my clients, followers, and myself.
So here’s the deal (did you see how I just did that?).
Even though there are wonderful deals during this time of year, there is also a lot of products and services vying for the same dollars.
So, here’s my thought: what if you were to have a fantastic reduction in price for your products and services another time of year? And, you would become known for those incredible savings every year at the same time of year?
This is a brilliant strategy to stand out in the crowded holiday market and create a unique selling point for your brand. Here’s how this idea could play out:
The Concept: Your Own “Signature Sale”
Instead of competing during the typical Black Friday and Cyber Monday frenzy, choose a different time of year to offer your big discounts or special deals. This allows you to:
- Avoid the Noise: You’re not vying for attention during the busiest shopping season.
- Build Anticipation: Customers will begin to associate your brand with these exclusive savings every year.
- Own the Moment: It’s your unique time to shine and attract attention without sharing the spotlight.
Steps to Implement:
- Choose the Perfect Time:
- Pick a time of year that aligns with your business goals or when your audience is likely to need your products or services.
- Example: If you’re in health and wellness, you could do this in early January to align with New Year’s resolutions.
- My Signature Savings Event: Since I love Valentine’s Day, I’ll be providing 50% and more savings for my programs, private coaching and more. This will become my yearly BIG SAVINGS EVENT! Keep the date open: February 14, 2025.
Secret: I’ve already had people sign up to be notified…let me know if you want to be on the “wait” list.
Here’s my Strategy for this Special Savings Event….
#1 – My Brand is about being in alignment from a mind, body and Spirit trifecta; sharing your voice and story through books, signature speeches, TEDx talks, Ghostwritten books; earning 6 & 7 figures a year with time off; time management, momentum and productivity.
#2 – I LOVE Valentine’s Day because it showcases a Day of Love for yourself, others, your life, etc. Love and Gratitude share similar high frequencies to health, happiness, and clarity.
#3 – By mid-February most people will have a good idea that they may need a little guidance and help to move forward in a BIG way. And, they will be able to do this with my guidance with any budget!!
- Brand the Event:
- Give it a name that ties to your brand identity. For instance, “Your Genius Sale,” “Spring Renewal Savings,” or “The Summer Self-Care Event.”
- Offer Meaningful Discounts:
- Make the savings significant enough to generate buzz and loyalty.
- Market It Year-Round:
- Begin teasing the event months in advance. Use email campaigns, social media, and even countdowns to create anticipation.
- Make It Exclusive:
- Offer early access to loyal customers or those on your VIP list to create a sense of exclusivity.
Benefits:
- Customer Loyalty: Customers will look forward to your sale and may prioritize spending with you over competitors.
- Yearly Revenue Boost: You’ll have a predictable sales spike at a time when others might not.
- Differentiation: It reinforces your brand as innovative and customer-focused.
This strategy not only helps you avoid the holiday rush but also lets you control your narrative and create an event that customers won’t want to miss.
Get ready for huge savings and a chance to align with your best self.
💖 Don’t miss out—this will be a game-changer for 2025!
Want in?
Let me know, and I’ll make sure you’re the first to know when it’s live. 🌟
