🍋 When Lemon Sneaks Into Your Coffee (and Your Sales Strategy)

The other morning, I accidentally squeezed lemon into my coffee.

For real.

And like the characters in that paper towel commercial, all I could hear in my head was: “Nooooo!”

But instead of tossing it out, I drank it anyway. And while it wasn’t terrible, it wasn’t great either.

Here’s the thing: this is exactly what many entrepreneurs, coaches, and professionals do in their sales conversations without realizing it.

They’ve worked hard to brew something great—their expertise, their passion, their offer. 

But then… a little distraction, a mismatched approach, or a one-size-fits-all script sneaks in and sours the whole thing.

👉 That’s the “lemon in the coffee.”

And in sales, it shows up when:

• You pitch the wrong way to the wrong personality type.

• You rush to close instead of listening for clues.

• You unintentionally create resistance instead of rapport.

The truth is: selling isn’t about pushing harder.

It’s about aligning your message with the personality in front of you.

Where are you unintentionally squeezing lemon into your coffee….or sales conversations?

And, what would shift if you slowed down enough to notice?

I’d love to hear your thoughts.

Want more info on using Personality-Based Marketing in your sales conversations, then let’s connect. This complimentary session is to help you find where you might be squeezing a little lemon in your coffee…I mean sales presentations 😊