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“Now
You Can Get Publicity
For Your Brand, Business, Expertise or Book –
Even If You’ve Tried Everything Else Before!”
I’ll show you how to get
publicity for your business, expertise or book –
no matter how hard you’ve tried before…or how much you’ve paid
publicists
in the past and didn’t receive the results you wanted.
In the last several years I’ve
been interviewed on Fox News, in O
Magazine,
Complete
Woman (this month), Washington Post Online, Dance Retailer,
Reader’s
Digest and dozens more.
From The Desk of: Ruth Klein
Tuesday, 7:30 am
Dear Friend,
I know how frustrating it can be!
You’ve toiled for months, maybe years…to get your brand, business,
expertise or book known to the world.
If
you’re like most entrepreneurs, professionals and authors,
you’ve tried to get publicity on your own or with the help of
publicists…only to find out that you’ve wasted a lot of
time and money and you really don’t have much to show for it.
Even if you’re lucky enough to
get some publicity, it isn’t on a consistent basis. After
a while, you realize it is taking too much of your time to keep up with
what
it takes to write press releases. And,
using a publicist on a consistent basis can be very expensive and in
many cases, can’t be justified with the lackluster results.
If
you don’t stay in front of the media on a consistent
basis, you lose your Brand and Expert status. Just ask any
high visibility expert, which I refer to as "Expert Celebrities"…they
know that they have to stay in front of the media with new products,
their expertise, etc.
Well, I’m here to tell you…
Today- It's Easier to Get Publicity
& Promote Your Brand-
Offline and Online than Ever Before!
The fact is that there are so many more
media outlets than most people know about, including publicists!
It’s
almost impossible for you to keep up with writing press releases,
finding the media to pitch it to and follow up without spending a
ridiculous amount of time or money doing it.
There’s
a much better way!
And, now that we have offline and online media, you have the
ability keep up the “buzz” of your business, expertise and
books on a consistent basis.
Of course, you want publicity to
promote your business and/or book and attract ideal clients and
customers. But you’ve tried so many things and products you
don’t know who or what to believe anymore. You just want to stop
feeling overwhelmed and not be bombarded by all of the things you
“should be doing,” which robs you of your valuable time and
money
That's
where I come in. My name is Ruth Klein and I'm a Brand, Marketing and
Publicity Consultant and Coach with over twenty years helping people
just like you become Expert Celebrities.
How much is publicity worth to your business? Your book?
See if this sounds familiar...
Well,
it’s really quite simple. I hear colleagues, subscribers,
entrepreneurs and authors tell me all the time how much they’ve
spent with publicists and how frustrated they are with the lack of
results. And I mean, they have spent some “serious”
money… upwards of $10,000 or more!
I’ve spent my share of good money on publicists as well and I’ve been
equally frustrated.
In
fact, I remember spending over $10,000 for a one-year program (I had to
take the money out of a CD) and after the first of three days, I
realized I had made a big mistake. I knew more publicity strategies
than the leaders!
I asked if I could transfer into another
publicity program they hosted that was less money (And, I didn’t
want any of the money back) and they said, “No.” That is
the honest truth!!
Now fast forward to today - I have been interviewed on dozens of
television shows, and am in national magazines consistently.
In
fact, O Magazine,
Reader’s Digest, Cosmopolitan, Complete Woman and many
others contacted me, as do most of the A-lister media outlets
today. I used to be where you are today, until I figured it out…
And,
I’m Here to Not Only Show You,
But Help You Implement Your Publicity Program----
So That You Can Start Becoming
the Expert Celebrity You Deserve To Be!
This
is not another membership site where you get a member login and
password and everything depends on you… to go in and look up
what you need; read about what you need to do and then do it…
Or,
more than likely, just end up spending good money on a monthly
membership site that you might dabble in but not really have the time
or the knowledge that you really need to move forward and see results.
This
is NOT what this member club is about…My team and I will write
your press release every month and submit the press release,
if you wish.
The
Expert
Celebrity Member Club is an Active Program, not a passive
program that depends on you entirely to do what you need to do.
I’m here to help you every month.
Now,
imagine…receiving
a tailor-made press release in your inbox every
month, which will help establish you as the Expert… Thought
Leader… in your field, as well as help you attract customers and
clients to buy your products and services.
How can people
become your customer and clients if they don’t know you and the
talents and gifts you have to offer?
Sounds too good to be true?
Well,
it isn’t if you have the right tools, resources and an expert who
has done it before helping you. Simply put, you can get more than most
publicists provide consistently… every month, for a fraction of
the cost.
Think about it. Publicity is the most powerful thing
you can have to create your Expert
Celebrity Platform.
When you have generated the
expert status through publicity and more people know about you and
respect you, then they are easily attracted to your expert celebrity
positioning. You will sell more books effortlessly and attract clients
for
your products and services much more easily.
"Ruth
Klein has a unique grasp of media, both new and traditional, and is
able to communicate that to others in an unparalleled fashion. If
you’re ready to promote your brand to the world, Ruth Klein can show
you how. I highly recommend her."
Joanne McCall,
Creative
Book Publicist
www.joannemccall.com
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"I’m
so excited about finding the perfect brand. This will be the vehicle to
greater exposure and success for my business. I couldn't have done it
without Ruth Klein’s expert guidance. Her help was invaluable to me in
the discovery process and follow through. I’m finding it so much easier
and more fun to do my business now, whereas before I was lacking focus
and pizzazz. The best part about my brand is I stand out from the crowd.
Thanks so much, Ruth!!!!"
Tara Brennan
www.tarabrennan.com
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"Ruth
Klein is totally invested in the progress and outcome of each
individual. She is totally committed to being on task and getting to
the heart of the issue- bringing great clarity and focus to the work at
hand. Her nurturing demeanor and crackerjack brain promote quantum
evolution in yourself, your limitless belief system and your brand.
Ruth is a GEM!"
Callie Duritsa
www.DuritsaInteriorDesign.com
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"Ruth
is an invaluable wealth of information. If you want to learn ways to
push the envelope open, and really make a splash with your business,
take the time, and call Ruth or attend one of her seminars. A one of a
kind very unique person that has easily proven herself;
"Successful"....
I highly recommend Ruth Klein!"
Susan Waldrop;
Visionary, Author, Key Note Speaker
www.susanwaldrop.org
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"I Get More High-Level Media Than
99% of Most Entrepreneurs and Authors”
Proof That I Really Do “Walk
The Talk"
Here is a very short view of publicity I’ve received…

Let Me Walk You Through The
Steps Needed to
Duplicate My Success!
If this sounds exciting – keep
reading what the advantages are for this program:
Advantage
#1: You get a professionally written Press Release every month.
You
don’t have to spend time writing a press release and trying to
get it in the correct format…it will be ready to submit to the
media.
Advantage
#2: Free Monthly Teleseminar on Publicity Strategies You
won't want to miss these monthly teleseminars. I'll share with you the
Publicity secrets and tips that I use for myself and my clients. For
example, did you know there are over seven ways to use a Press Release?
I'll share with you my "Triplicate Effect" (c) as well. And, you'll
receive an MP3 of each teleseminar, transcribed notes and a CD mailed
to you. This alone is worth the monthly investment! Each teleseminar is
valued at $127, but you receive all this for free with your monthly
Expert Celebrity membership.
Advantage
#3: You get press releases submitted to publicity outlets.
For a small additional charge per month, we will submit your press
release to media outlets for you.
Advantage
#4: You save a lot of time.
It
takes a lot of time to write press release, find the right person to
pitch and then check back with them. We’ll save you at least three
hours per month on this process.
Advantage #5: You
save a ton of money.
Publicists are expensive, at least $5,000 per month at most firms and
results vary big time!
Advantage #6: You
have a consistent publicity program every month, not sporadically.
You
don’t have to worry about spending time and money for publicity one
month and then forgetting about it or being too busy or strapped for
money to be consistent. As long as you’re a member, you will receive a
new press release every month.
But Creating That Expert Celebrity
Positioning Is the Hard Part…
It
could take you years and can cost you a small fortune to hire a
publicist or figure out just the right combinations that make your
publicity get results – while other strategies fall flat on their
face.
But, instead of knocking yourself out trying to come up
with just the right publicity mix, you can now have it
as part of your membership called:
“Expert Celebrity Member Club”
At
last! Every month you’ll receive... new publicity, brand and marketing
strategies for your book, business or professional firm through
teleseminars.
But
don’t take my word for it, here are some case studies...
Case
Study: Law Firm in Central California
• Helped create a large
community-awareness of the law firm through several publicity strategies
• PR programs targeted to niche
psychographic and demographic groups
• Law firm billings of $1.5 million
within thirteen months
Case
Study: Shannon, mountain lion attack
• Guest on Larry King Live
• Guest on Good Morning America
• Feature article in Reader’s Digest
• Many other media interviews
Case
Study: Sandra Jenks, author
• Feature article in the largest-speaking
newspaper in Japan
• Interviews in various other publications
Case
Study: Publicist
• Professional and busy publicist for
authors
• Implemented strategies she learned in
my Brand & Publicity program
• Increased income 50% based on new
publicity strategies directly linked to the class
Case
Study: Fundraiser superseding 40% of expectations after 9/11,
Children’s Athletic Team
• Hired me to help raise $100,000 three
months after 9/11
• Exceeded fundraising amount by 30%
within 9 months
Case
Study: O’Neil & Widelock, Law Firm
• Positive community and media publicity
within twelve months
• Firm increased billings over $500,000
Case
Study: Ruth Klein, Brand Strategist and Author of Six books
•
Three books in the bookstore presently even though one was published
four years ago, one was published three years ago and one was published
one year ago.
• A + list media contacts me; i.e. O
Magazine, Reader’s Digest, Complete Woman, Washington Post online, The
Wall Street Journal, and many more.
• PBS Show scheduled for 2010
• AOL Coach
I
know you’re probably still skeptical and a bit on the
conservative side, but think about this- if you keep doing the same
things over and over again – you’ll only succeed in getting
the same results. That’s why I want to let you try out my proven
publicity system – completely and totally risk-free! (I’ll tell you about
my unique guarantee in a moment.)
Which of These Powerful Resources
Could You Use
to Gain More Publicity?
Here’s what the Expert Celebrity Member receives:
- One press release
tailored to your business every month
- Please release
submitted to media outlets
- A
tele-seminar on publicity every month; other ways to use your press
releases, media editors, what other successful businesses and authors
are doing for publicity awareness, and much more. You just need a phone
and if you can’t make it, you’ll receive a recording of the call.
- The monthly mp3 of
each tele-seminar
- A CD of each
monthly tele-seminar sent to you in the mail
Special Bonuses
You’re
already getting a phenomenal deal, but I wanted to throw in something
“extra special”... only for Charter Members (the first 75 people who
sign up)….
Special
Bonus #1: Private Consult with me ($400 Value)
Special
Bonus #2: Publicity Critique of your present Publicity
Material ($800 Value)
Okay, So What’s the Cost For This Incredible Resource?
Well,
realize that this Expert
Celebrity Member Club could easily sell for
tens of thousands... In fact, if you asked a top publicity
expert in the field, like myself, to produce Expert Celebrity
Positioning
for you, you’d be charged in the neighborhood of $5,000 to
$10,000 a month, not including additional charges for postage,
printing, copies, etc.
I currently charge a minimum of $400 per
hour for my services. So at bare bones minimum you’re getting
thousands and thousands of dollars worth of publicity at your disposal.
But I’m not going to charge you anywhere near that amount or even my
minimum project price.
In
fact, your total investment per month for the Expert Celebrity Member
Club is only $297 ($347 per month for submitting your press releases
online).
After we close the program, people on the waiting list will be paying
more (when there’s room to place them in the group).
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100%
Risk-Free Guarantee:
Your success in participating
in the Expert Celebrity Member Club
is completely guaranteed.
In
fact, here’s my
100% Better-Than-Risk-Free-Take-it-To-The-Bank
Guarantee:
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My Guarantee to You:
If
you don’t receive a press release every month, then you don’t pay that
month. That’s right… you can
be on the tele-seminar that month and let’s say you don't receive your
press release that month…then, you don’t pay for that month…it’s free.
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I don’t know how to make it more safe and secure for you than the above
Guarantee!
Figure
out how much your time is worth and how much time it would take you to
write a good Press Release and submit it to a PR directory every month. Let’s say your time is worth $100 per hour and
it takes you three hours to do everything…you’re not only out $300 but
more importantly, you’ve now lost three hours that you could be using
contacting clients or creating a new product or program!
That means you receive everything we promise
every month at my risk, while you reap the all the benefits. There is
absolutely no risk, whatsoever on your part. The burden is entirely on
me.
Is that fair or what?
Look at it this way-
$297/month is really a painless drop in the
bucket compared to the money you’re going to waste on ineffective
publicity this year. That’s why…
You Really Can’t Afford Not To
Invest In The
Expert
Celebrity Member Club
It’s easy to get started right away. Just go here to register.
Get
ready to receive a lot of publicity for your brand, business and/or
your book!
To your Expert Celebrity Positioning,

P.S.
Just think! You’ll never again suffer through the pain and hassle
of writing press releases.
P.P.S. I know, I used to be called “a hidden treasure.”
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